Adverting today 777

Being tasked with creating a display ad that is creative, interesting and visually compelling enough to get a user to click on it is no easy feat but it doesn’t have to be impossible. Below we’ve outlined 4 steps that can be used as a guideline as you go about creating the perfect display ad for your business. Use the right words: What do I mean? Display advertising allows you to segment your audience, this means you can create different banners for different profiles that you identify as part of your audience. Therefore if you have a part of your market who buys from you for convenience and another part that buys from you for quality—you can speak to them in different ways Use creative copy : make your users curious. Ask a question, create a sensation of urgency, or inspire an idea or image surrounding the product or service you’re selling instead of making it about the product itself. Keep it simple: No matter where you place your ad, there is nothing that makes...

Hitting the Mark: Target Your Display Ad Let’s say you’ve defined your online marketing strategy to include a display advertisement, perhaps a banner ad you have created to drive traffic to your website. You’ve mastered up some good creative and made a budget and are ready to place your ad on the web. With virtually the entire world at your disposal as a target audience, the options available for targeting your ad are immense. This being said, your ad probably won’t be seen by the entire world, so when choosing who will see it, it’s important to make sure you make an informed choice. Below are the different targeting options available to you across different display networks: Keyword Targeting: Here, Google will place your ad on websites with content that contains keywords you described as relevant to your campaign, business, and/or product. Demographic Targeting : This will allow you to filter your target audience by a demographic profile that is set by you and can ...

If you’re a business owner, you know the struggle it can be to keep up with the ever-changing and fast paced marketing industry. There are always more platforms with always new ways to display content and advertising messages. Today, access to mobile devices is increasing faster than access to the internet. We want to give three benefits to mobile advertising you may not have considered before today! Accessibility and Growth: Users have their phones on them at all times, you don’t have to wait for them to sit down in front of a pc to get their attention. They are constantly refreshing social media feeds and checking apps no matter where they are. On top of that, the Pew Research Center reports that two thirds of Americans own smart phones and this number is increasing. It is important that you don’t let this increasing audience go untapped, especially when it gives you access to users of all ages, ethnicities, social and economic backgrounds more than ever before! Live Per...

With our phones in our hands at all times, texting, talking, using social media and many other apps, it is important that the modern advertiser tap into this nearly always-available market of consumers. As audiences become more and more familiar with apps, we want to leave with some tips for designing creative mobile ads that are sure to catch users’ attentions! Design for Your Audience: Know your target. Know that there is a person on their phone watching your ad, make your message understood in a creative way and add an understandable call to action that will not frustrate the user and that will drive the user to click your ad. Optimize for Mobile Environment: typically, simply turning your online ad into a mobile ad will not work. Redesign your ad for the small screen, make sure it has enough clickable space. Try thinking about the other movements a phone has, like titling, shaking, and swiping and consider incorporating them into your ad if they make sense (not ...

Advertising on the internet is an inevitability for the modern business. Big business, small business, local or international…your target customer is probably using the internet! Here is a short of list of different ways you can advertise on the internet and reach those customers who are waiting for you! Banner ads: A banner advertisement is a form of online advertising where an ad is linked to a webpage accessed via a click on the ad. The banner ad essentially resembles a traditional published advertisement, where there is an eye-catching image or message. The update is in its shape and clickability. E-mail marketing: We’re not talking about spamming your mailing list’s inbox. Since e-mail marketing has become so easy to ignore by mailboxes typically sending them to spam folders, marketers make use of e-mail marketing by sending messages that seem custom-made to the receiver. E-mail ads will usually contain a promotion, information for how to apply a discount code, or news ...

When banner ads debuted in the late 90’s and early 2000’s they become hugely successful. With the constant invention of newer, sleeker ways to slip advertisements in front of user’s eyes, some people began to consider banner ads obsolete. But is that really so? Here are a few reasons why banner ads are still relevant: Easy to Measure Effectiveness : Banner ads are fundamentally easy to manage. Their effectiveness can be easily measured via click-through rates that show what percentage of users are clicking on the banner to go to the website, measuring what works and what doesn’t. Native Advertising: Banner advertising is still relevant because it’s evolving. Banner ad placement is more inconspicuous than it was before and can be found within the published content of a post. This is exactly where your eyes are looking as you consume content. The company Infolinks has found that native banner ads are viewed 47% more quickly and 451% more people than banner ads. G...

So you’ve decided to launch an online campaign in the world’s largest social media platform, good for you! With a pretty self-explanatory interface, we want to go over some of Facebook’s most common acronyms you might run into while setting up your campaign . CPA: Cost-Per-Action, this means you will be choosing an action you want a user to perform ahead of time and will only pay Facebook when that action is completed, like signing up for a newsletter or downloading an app. CPC: On Facebook, a cost-per-click means that you will pay only when a user clicks on an ad. This used to mean when they would click anywhere on the ad but now Facebook allows for more specific clicking parameters to be set, like if a user clicks on a call-to-action button, to visit a webpage or view more videos, etc. CPL: CPL means Cost Per Like, specifically per like of your webpage. If you’re trying to boost likes on your page in order to build a following, this is a great model for your Facebook ...