Four Steps to Effective Visual Display Advertising

Being tasked with creating a display ad that is creative, interesting and visually compelling enough to get a user to click on it is no easy feat but it doesn’t have to be impossible. Below we’ve outlined 4 steps that can be used as a guideline as you go about creating the perfect display ad for your business.

Use the right words: What do I mean? Display advertising allows you to segment your audience, this means you can create different banners for different profiles that you identify as part of your audience. Therefore if you have a part of your market who buys from you for convenience and another part that buys from you for quality—you can speak to them in different ways
Use creative copy: make your users curious. Ask a question, create a sensation of urgency, or inspire an idea or image surrounding the product or service you’re selling instead of making it about the product itself.
Keep it simple: No matter where you place your ad, there is nothing that makes up for good design. Clean up your banner, make sure it has a captivating image, use contrasting fonts and colors for your text (but don’t make them glaring or obnoxious). Show your logo clearly, use concise messages and don’t overload your banner.
Compelling Call-to-action: Standard advertising basics will teach you that a call to action is always a good idea. Give your consumer a reason to want to click on your ad and go to your page, a next step. If you’re promoting a sale or a free trial, make it clear. “Start your free trial now” “30% Off Your Entire Purchase Now”, etc. A compelling message is an easy way to get your consumer to the next step.

Be creative and smart with your display ads. Make thoughtful choices and be bold to catch your users’ attention!

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