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Why Banner Ads Still Work


When banner ads debuted in the late 90’s and early 2000’s they become hugely successful. With the constant invention of newer, sleeker ways to slip advertisements in front of user’s eyes, some people began to consider banner ads obsolete. But is that really so? Here are a few reasons why banner ads are still relevant:


  1. Easy to Measure Effectiveness: Banner ads are fundamentally easy to manage. Their effectiveness can be easily measured via click-through rates that show what percentage of users are clicking on the banner to go to the website, measuring what works and what doesn’t.
  1. Native Advertising: Banner advertising is still relevant because it’s evolving. Banner ad placement is more inconspicuous than it was before and can be found within the published content of a post. This is exactly where your eyes are looking as you consume content. The company Infolinks has found that native banner ads are viewed 47% more quickly and 451% more people than banner ads.
  1. Graphic Content is King: In such an image-heavy digital world, viewers are still more attracted to a smartly designed graphic or video than to text only. 70% of internet consumers would rather learn about a company or a product through content rather than traditional advertising. This makes the previous point of native advertising especially attractive.
Banner advertising may be what your business needs if you are looking to begin experimenting with online digital marketing. Like any part of a rapidly changing digital market it, banner ads are changing and adapting in order to thrive.

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