Adverting today 777

Think of where you are most likely to see mobile ads on your phone, any one of your apps are probably the first thing that comes to mind. When over 5 billion people have smartphones with apps, it’s critical not to let the opportunity to advertise within the apps slip away. Here are the top four types of mobile advertising Banner Ads: The most traditional ad format, the banner ad is usually display at the top or bottom of a page. Banner ads inside of mobile apps tend to rely on images as opposed to text, due to the limited amount of space.  Video Ads: If you use apps, you’re like to mostly remember seeing video ads. Video mobile advertising in-app reportedly delivers an engagement rate 5 times higher than other formats. The key here is to make them simple, creative and eye-catching, and make sure that the visuals and audio do not irritate the user! Native Ads: A native ad is made to look and feel like a part of the app the ad is being displayed in so that it i...

Advertising on the internet is an inevitability for the modern business. Big business, small business, local or international…your target customer is probably using the internet! Here is a short of list of different ways you can advertise on the internet and reach those customers who are waiting for you! Banner ads: A banner advertisement is a form of online advertising where an ad is linked to a webpage accessed via a click on the ad. The banner ad essentially resembles a traditional published advertisement, where there is an eye-catching image or message. The update is in its shape and clickability. E-mail marketing: We’re not talking about spamming your mailing list’s inbox. Since e-mail marketing has become so easy to ignore by mailboxes typically sending them to spam folders, marketers make use of e-mail marketing by sending messages that seem custom-made to the receiver. E-mail ads will usually contain a promotion, information for how to apply a discount code, or news ...

When banner ads debuted in the late 90’s and early 2000’s they become hugely successful. With the constant invention of newer, sleeker ways to slip advertisements in front of user’s eyes, some people began to consider banner ads obsolete. But is that really so? Here are a few reasons why banner ads are still relevant: Easy to Measure Effectiveness : Banner ads are fundamentally easy to manage. Their effectiveness can be easily measured via click-through rates that show what percentage of users are clicking on the banner to go to the website, measuring what works and what doesn’t. Native Advertising: Banner advertising is still relevant because it’s evolving. Banner ad placement is more inconspicuous than it was before and can be found within the published content of a post. This is exactly where your eyes are looking as you consume content. The company Infolinks has found that native banner ads are viewed 47% more quickly and 451% more people than banner ads. G...