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Most display, mobile, and digital advertising today is bought and sold via programmatic. Programmatic is the automated buying and selling of digital media through an online exchange or a demand-side platform . We know it can be hard to wrap your heads around all the tech talk that surrounds programmatic, and wanted to leave you with the key differences between two players in the industry: DSP and Ad Exchanges. Ad exchanges were the next step in the digital buying process after ad networks.  This network focused on audiences instead of sites, making ad space more efficient by organizing it by audience value. Besides choosing what CPM you want to pay, the main benefit of the exchange vs. the its predecessor the ad network is that it is better-targeted, allowing for more highly targeted campaigns—a better inversion of your money. There is also a higher transparency, you can choose the sites you want to advertise on. Its con though, is that you can only access the sites via the

You had an idea, you’re setting up your business and you want the world to know. Read our list of helpful tips that can aid in boost the success of your online advertising strategies! Define Your Business Goals: At the offset, it’s important to set goals for your business. What do you want to achieve, what are your expected sales? It is equally important to define online advertising goals, how far do you expect a certain campaign to take you? What metrics can you track in order to measure your successes? New visits, sales, clicks, view, engagements, etc. Use Social Media: Use social media. It’s difficult to find businesses who don’t sport the Instagram, Facebook, Twitter and Pinterest logos at the bottom of their page—and with good reason. Users spend a heavy portion of their time on the web on social media, take the opportunity to engage with users and businesses via these platforms. Remember to keep active accounts with visually creative and interesting content to

Your business relies more and more on web advertising. It makes sense, it’s where users increasingly spend more time—browsing, watching movies, shopping, and engaging with others. With our lives and our businesses becoming ever more digital, we wanted to leave with 5 tips from the experts to make your online advertising strategy smarter! Use PPC: Use Pay per click ads, this an ad type that will only charge you when a user actually clicks your ad through to your website. Essentially, you only pay if your ad was successful in engaging the user! Blogging: Blogging allows you to create a much more personalized experience for your user. It will give them the impression that you are engaged business, dedicated to optimizing your user’s experience. If you have a blog where you offer tips or can actually have a Q&A with your customers, they will feel a feel a personal connection. Twitter Polls: if you are a small business owner, polling brand and product-related que

Branding is made up of all the attributes of your business; everything from name to design, its products, its target market and message. Studies have shown that creating a strong, recognizable brand that allows customers to clearly associate a level of quality, benefits, or unique factors that suite their needs is invaluable in creating a connection that eventually leads to preference and loyalty of your brand. The goal of a company’s branding is to establish a connection with an audience of consumers and create long-term relationships over time. A strong brand adds value to your business all throughout the beginning stages of its exposure in brand advertising campaigns. Let’s see how: Exposure: During the initial exposure stage, it’s important to make a strong visual impact. Make sure the colors, font, and visual aspects of brand your brand are consistent with your image and identity. Are you a serious corporate brand or a hip, young business? Where is your presence m

Why Branding Is Important In Marketing Branding’s origins were simple, it referred to the logo, look, and symbols associated with making a company stand out. Today’s definitions of a brand is more complex. Branding today refers to a company’s personality, it’s identity both internal and external made up of its look, logo, messages, mission, products, services, and the overall value and experience it can afford to a customer. Brands should solve problems. A good brand is the solution, it’s what should back your business up when your customer encounters a hold-up. A strong brand should clearly deliver a message, act as a guarantee and confirm marketplace credibility, emotionally connect with consumers, encourage them to make purchases and create loyalty over time. If you really think about it, your favorite clothing or tech brands have probably done this with you over time. When thinking of building your brand, it is important to think beyond the products and services y