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Take Your Pick: Online Advertising

Advertising on the internet is an inevitability for the modern business. Big business, small business, local or international…your target customer is probably using the internet! Here is a short of list of different ways you can advertise on the internet and reach those customers who are waiting for you!
  1. Banner ads: A banner advertisement is a form of online advertising where an ad is linked to a webpage accessed via a click on the ad. The banner ad essentially resembles a traditional published advertisement, where there is an eye-catching image or message. The update is in its shape and clickability.
  2. E-mail marketing: We’re not talking about spamming your mailing list’s inbox. Since e-mail marketing has become so easy to ignore by mailboxes typically sending them to spam folders, marketers make use of e-mail marketing by sending messages that seem custom-made to the receiver. E-mail ads will usually contain a promotion, information for how to apply a discount code, or news about upcoming events.
  3. Blog advertising: Blog advertising is a less obvious way of advertising online. With blog advertising, a company or business will typically pay for a blogger to write about or review their product or service camouflaging the post as storytelling writing about an experience. Today, most of these posts will actually say “sponsored post” somewhere on them.
  4. Social media: Instagram and Twitter both make use of influencers and celebrities to make sponsored posts. Facebook has spaces where you can place banners ads as well as its own platform to create and manage campaigns with the exact specifications, budget and target audience that you want. Given the amount of time spent on social media, it’s a great tool for advertising.
Video advertising: Last of all, are video ads. Video ads refer to the commercials that pop up on video sites such as YouTube and Hulu. Content-viewing is happening more and more online. Make a creative video and buy the space to display it on one of these sites!

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