Three Awesome Benefits of Mobile Advertising

If you’re a business owner, you know the struggle it can be to keep up with the ever-changing and fast paced marketing industry. There are always more platforms with always new ways to display content and advertising messages. Today, access to mobile devices is increasing faster than access to the internet. We want to give three benefits to mobile advertising you may not have considered before today!

Accessibility and Growth: Users have their phones on them at all times, you don’t have to wait for them to sit down in front of a pc to get their attention. They are constantly refreshing social media feeds and checking apps no matter where they are. On top of that, the Pew Research Center reports that two thirds of Americans own smart phones and this number is increasing. It is important that you don’t let this increasing audience go untapped, especially when it gives you access to users of all ages, ethnicities, social and economic backgrounds more than ever before!
Live Personalization: As I mentioned, we are constantly connected to our phone and we take them everywhere, from home, along for all their car rides, to work, school, happy hour, and to bed at night. This allows you to send out location-based advertising if that’s relevant to your business. You can know when your user is close to a restaurant or store they go to frequently, what the weather is like where they are or if it’s rush hour and send specialized mobile ads!
Cost: At the end of the day mobile advertising simply costs a fraction of what it does to advertise on television, radio, and print. The easy metrics allow you to track data and make adjustments in your budget based on the results you get basically in real time!

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