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Understanding Facebook Ad Acronyms

So you’ve decided to launch an online campaign in the world’s largest social media platform, good for you! With a pretty self-explanatory interface, we want to go over some of Facebook’s most common acronyms you might run into while setting up your campaign.
CPA: Cost-Per-Action, this means you will be choosing an action you want a user to perform ahead of time and will only pay Facebook when that action is completed, like signing up for a newsletter or downloading an app.
CPC: On Facebook, a cost-per-click means that you will pay only when a user clicks on an ad. This used to mean when they would click anywhere on the ad but now Facebook allows for more specific clicking parameters to be set, like if a user clicks on a call-to-action button, to visit a webpage or view more videos, etc.
CPL: CPL means Cost Per Like, specifically per like of your webpage. If you’re trying to boost likes on your page in order to build a following, this is a great model for your Facebook online campaign. Facebook will track all interactions with your ad that result in page likes and budget your money around this.
CPM: CPM refers to cost per thousand views of your ad. Useful if you’re trying to get your name in front of as many eyeballs as possible, Facebook will only charge per thousand times an ad appears on users’ screens.
CPV: Cost per view, with CPV you should optimize your ad campaign if you’re trying to get users to pay attention to video content. There are different fees for cost per 3-second view and cost per 10-second for you to choose from.
CTR: Like anywhere else, this is the Click-through-rate, the percentage of people who clicked your ad divided by all those who saw it.
CVR: Conversion rate, this is the percentage of clicks that then resulted in a conversion on your website, any kind of action such as a purchase or sign up, that you want a user to perform.
ROI: Return On Investment, how much money you’re making off of your Facebook ad over the amount of money you’re putting into your ad. Your standard for measuring the success of your online campaign in any platform!

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