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When it comes to branding , there are many key words to know and understand. Sometimes they can seem so similar that it’s hard to tell the difference between them. We’d like to clarify the differences between brand perception , recognition and awareness referred to your business. Perception: We can define brand perception as the impression a brand leaves on a consumer based on sensory information and their experiences and interactions with it. An experience of a brand can take many shapes, anything from having a conversation with a friend about the brand, past purchase experiences, or watching an advertisement. Brand perception can be positive, negative, or neutral, it is important to build a positive brand perception with your consumer and a relationship of trust in order to build brand loyalty. Recognition: Recognition takes brand perception one step further. and should be considered an integral part of your marketing and advertising strategy. It is the first stage in d...

Brand awareness refers to the ability of a customer to identify your brand based on different attributes. There are different types of brand awareness, it may surprise you to know that sometime it doesn’t even have to do with the brand name itself. Brand recall: Recall refers to the unaided ability to list the names of brand based on a particular category. For instance, customers can typically name up to 7 brands in a broad category such as fast food chains. Brand Recognition: This is the aided recognition of a brand. For instance, if I show you a picture of the golden arches, it would be your ability to correctly state that it is McDonald’s, a brand of fast food restaurants. Visual Branding: Visual branding is the ability to recognize a brand from its colors, packaging, advertisements, or visual symbols independently of the brand name. Sometimes, customers will buy products based on their visual appearance rather than the product, you may have noticed this happen to...