Adverting today 777

Loyalty may seem like a strong word when referring to branding , but if you think of your own experiences with certain brands you may find it’s a merited one. Think about your own experiences with certain colognes, stores, and technological products. Galaxy or iPhone? Brand loyalty obviously doesn’t happen overnight, it’s a long process that is the result of strategic marketing work. Let’s explore then the 3 stages that lead up to brand loyalty. Recognition: This is the first stage in developing loyal customers. You must have, at this point put in the work to differentiate your brand enough from others that when looking at several options, customers at least recognize your brand. If you find you are not at this stage yet, think of developing some awareness-building campaigns for your brand. Preference: This is where your customers choose your brand over the competitions, when all things are more or less equal. But at this stage, a Nielsen study reports that 4 out of 10 cust...

Mobile advertising is the digital advertising industry’s rising star. As mobile use become more frequent and the internet technologies available for mobile become more sophisticated, advertisers are quickly rising to take a piece of the mobile advertising pie before the market become too saturated.  Mobile app advertising spend is suspected to reach 232.34 billion dollars in the US by the end of this year.  Today, mobile users are spending more and more time within apps. Casual games and short-video apps are the most common among mobile users whose behavior also indicates a lower tolerance to low-quality advertisements. Users do not respond to static or banner ads the way they once did. There has been an increase in rewarded video ads between levels in games. A particularly interesting piece of data is that mobile advertising saw a 37% increase in CTR when they adopted in-app playable ads.  Creating higher-quality ads that really make sense is the future ...

2019 is projected to be a big year in digital ad spending. For the first time ever, digital is set to account for half of the global ad market. This is excellent news for buyers and sellers of ad space. As the market becomes more viable and competitive, there are expected to be increases in technologies that will fine-tune the way advertising online works. Also, as expected, the increase in ad spend has brought about an increase in advertising cost as well—in the last two years, the cost of advertising online has increased by nearly 12%, double the rate of inflation of TV and radio. What does this mean for small businesses? What does it mean for your business? What are the ways you can battle rising digital advertising costs? High Quality Ads: As consumers spend less time browsing the web, not to mention the rise of pop-up and ad blockers in most browsers, it may actually be harder to reach them than before. Combine this with more expensive digital spending, it means ...

With 85% of advertisers and 72% of publishers using some kind of programmatic advertising, it is a reality that is becoming difficult to ignore. This automated process of buying and selling digital ad space may be difficult to understand, but with a little effort and some research, it could become the next great investment for your business. If you’re not convinced yet, we’d like to leave you with a list of some of the top benefits of programmatic. Data: Using programmatic will allow you to take advantage of the partnerships these platforms form with data providers, allowing you to have a much wider breadth of user data at your disposal than buyers of a single network can offer you. Some platforms will also typically allow you to upload your own customer data from a data management platform.  Targeted Advertising: It is to be expected that with a greater amount of data comes a more highly-specified targeting capability. Better targeting means more personalized a...

Most display, mobile, and digital advertising today is bought and sold via programmatic. Programmatic is the automated buying and selling of digital media through an online exchange or a demand-side platform . We know it can be hard to wrap your heads around all the tech talk that surrounds programmatic, and wanted to leave you with the key differences between two players in the industry: DSP and Ad Exchanges. Ad exchanges were the next step in the digital buying process after ad networks.  This network focused on audiences instead of sites, making ad space more efficient by organizing it by audience value. Besides choosing what CPM you want to pay, the main benefit of the exchange vs. the its predecessor the ad network is that it is better-targeted, allowing for more highly targeted campaigns—a better inversion of your money. There is also a higher transparency, you can choose the sites you want to advertise on. Its con though, is that you can only access the sites via...

Your business relies more and more on web advertising. It makes sense, it’s where users increasingly spend more time—browsing, watching movies, shopping, and engaging with others. With our lives and our businesses becoming ever more digital, we wanted to leave with 5 tips from the experts to make your online advertising strategy smarter! Use PPC: Use Pay per click ads, this an ad type that will only charge you when a user actually clicks your ad through to your website. Essentially, you only pay if your ad was successful in engaging the user! Blogging: Blogging allows you to create a much more personalized experience for your user. It will give them the impression that you are engaged business, dedicated to optimizing your user’s experience. If you have a blog where you offer tips or can actually have a Q&A with your customers, they will feel a feel a personal connection. Twitter Polls: if you are a small business owner, polling brand and product-related que...

Being tasked with creating a display ad that is creative, interesting and visually compelling enough to get a user to click on it is no easy feat but it doesn’t have to be impossible. Below we’ve outlined 4 steps that can be used as a guideline as you go about creating the perfect display ad for your business. Use the right words: What do I mean? Display advertising allows you to segment your audience, this means you can create different banners for different profiles that you identify as part of your audience. Therefore if you have a part of your market who buys from you for convenience and another part that buys from you for quality—you can speak to them in different ways Use creative copy : make your users curious. Ask a question, create a sensation of urgency, or inspire an idea or image surrounding the product or service you’re selling instead of making it about the product itself. Keep it simple: No matter where you place your ad, there is nothing that makes...

If you’re a business owner, you know the struggle it can be to keep up with the ever-changing and fast paced marketing industry. There are always more platforms with always new ways to display content and advertising messages. Today, access to mobile devices is increasing faster than access to the internet. We want to give three benefits to mobile advertising you may not have considered before today! Accessibility and Growth: Users have their phones on them at all times, you don’t have to wait for them to sit down in front of a pc to get their attention. They are constantly refreshing social media feeds and checking apps no matter where they are. On top of that, the Pew Research Center reports that two thirds of Americans own smart phones and this number is increasing. It is important that you don’t let this increasing audience go untapped, especially when it gives you access to users of all ages, ethnicities, social and economic backgrounds more than ever before! Live Per...

With our phones in our hands at all times, texting, talking, using social media and many other apps, it is important that the modern advertiser tap into this nearly always-available market of consumers. As audiences become more and more familiar with apps, we want to leave with some tips for designing creative mobile ads that are sure to catch users’ attentions! Design for Your Audience: Know your target. Know that there is a person on their phone watching your ad, make your message understood in a creative way and add an understandable call to action that will not frustrate the user and that will drive the user to click your ad. Optimize for Mobile Environment: typically, simply turning your online ad into a mobile ad will not work. Redesign your ad for the small screen, make sure it has enough clickable space. Try thinking about the other movements a phone has, like titling, shaking, and swiping and consider incorporating them into your ad if they make sense (not ...

You may have heard of cookies before, it may have possible been in a browser option to “delete cookies” or in a pop-up warning you that a website stores your cookies. But what does this mean? Who is the invisible monster stealing cookies from your jar? Or is he placing them in your jar? And in any case….what does it have to do with advertising anyway? So, here’s the rundown: cookies are small files sent from the server of a website you’re visiting to your browser (where you’re looking through now: Firefox, Safari, Chrome) that are then stored on your hard drive. These are called first-party cookies and they are typically bits of information that are used to enhance your browsing experience like time zone, shopping carts, and location. When you visit a website that originally sent a cookie to your computer, your computer will send that cookie back to the site and it will recognize you, your settings, previous purchases etc. Third-party cookies may interest us as advertisers a...

Advertising in 2019 will be a challenge after a 2018 full of novelties in the digital world. Facebook and Instagram gained a lot of ground thanks to the Stories, but that does not mean just turning to it. 2019 will be a challenging year! But still, we will give you some keys to know how to advertise in 2019 Take advantage of the massive social networks Facebook, Instagram, and other social networks are innovating more and more in the field of advertising. That's why you have to take advantage of them in 2019. You have to keep in mind each update, do your advertising following the proper guidelines given by the social network provider. Use your voice Since 2019 will be the peak of voice searches thanks to attendees such as Alexa and Siri, it will be the beginning of a new era for advertising. How will you modify your way of advertising to appear first in Siri searches?

                  Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1.        INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2.        TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3.        DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction.   4.   ...