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CPM refers to a cost per thousand impressions, or per thousand times the ad is viewed or on display. This online advertising pricing structure is most commonly used with display ads and is an important metric to keep in mind. This pricing structure is particularly favorable with display ads that are image oriented, like banner advertisements. If you are a publisher of ad space, i.e. you have a website and are looking to display ads in order to make money off of your page, then CPM advertising is a good idea to look into because all you need is to ensure traffic to your site. It is not up to you to make sure the users either click on the ad or engage with it in anyway for you to be paid (like with CPC or CPA ad pricing structures.) If you are an advertiser, you may be thinking that CPM isn’t worth it for you. Not so fast, if you have an ecommerce business, then CPM can be useful for you. CPM advertising can be useful for launching a brand campaign, in other words, for incre

When it comes to branding , there are many key words to know and understand. Sometimes they can seem so similar that it’s hard to tell the difference between them. We’d like to clarify the differences between brand perception , recognition and awareness referred to your business. Perception: We can define brand perception as the impression a brand leaves on a consumer based on sensory information and their experiences and interactions with it. An experience of a brand can take many shapes, anything from having a conversation with a friend about the brand, past purchase experiences, or watching an advertisement. Brand perception can be positive, negative, or neutral, it is important to build a positive brand perception with your consumer and a relationship of trust in order to build brand loyalty. Recognition: Recognition takes brand perception one step further. and should be considered an integral part of your marketing and advertising strategy. It is the first stage in d

Brand awareness refers to the ability of a customer to identify your brand based on different attributes. There are different types of brand awareness, it may surprise you to know that sometime it doesn’t even have to do with the brand name itself. Brand recall: Recall refers to the unaided ability to list the names of brand based on a particular category. For instance, customers can typically name up to 7 brands in a broad category such as fast food chains. Brand Recognition: This is the aided recognition of a brand. For instance, if I show you a picture of the golden arches, it would be your ability to correctly state that it is McDonald’s, a brand of fast food restaurants. Visual Branding: Visual branding is the ability to recognize a brand from its colors, packaging, advertisements, or visual symbols independently of the brand name. Sometimes, customers will buy products based on their visual appearance rather than the product, you may have noticed this happen to

Although brand perception is not a new concept, the ever-changing industry propels us to explore new strategies to make sure our businesses adapt and remain competitive. Studies have shown that 83% of consumers place their trust in a product based on the recommendations and experiences of family and friends. If you think of your own experiences, you may find this to be true, like when you go to a restaurant based only on someone’s recommendation or buy a household gadget because someone told you to “trust them, it’s awesome.” Below are three ways to manage this social proof phenomenon, internally. Social Media: although it’s true that consumers don’t expect small businesses to have as strong a social media presence as large companies, the truth is that 40% of these same consumers believe it plays a huge role in the appearance of success. Studies have shown that companies with an active social media platform that are able to successfully engage with consumers are percei

Brand perception is an essential element to your business’s success. A brand is the personality of your company, everything from its name and design to its mission and products. Brand perception is a consumer’s experience with the brand, the impression all these different aspects of the company has left on them based on sensory information and experiences. Below we’d like to highlight the 7 types of brand perception your consumer may have of your business. Visual: This is perhaps the consumer’s first interaction with your brand, it measures the visual appeal including its design elements, products and services. Quality: How well does the product fit the needs of your consumer. Is it durable, is it made with quality ingredients, is it useful and is it designed in such a way that it is usable. Value: Value compares the quality of the product with its price. Consumer perception of value can go either way, with consumers preferring to buy low-quality items because th

You may have heard experts talk about brand perception or maybe you remember an old college class you took that talked about how important brand perception can be for your business. Brand perception is indubitably an important part of getting your business to work once it’s on it’s feet. It has to do with how consumers identify and connect with your brand based on sensory stimulants and past experiences and interactions with it. It’s important to make sure that this is a positive experience for your customers, this will help to build word-of-mouth (one of the most important methods of organic advertising) and brand loyalty. We would like to share with you 6 steps to help manage your companies brand perception and use it to your advantage. Measure: Get the right tools to measure brand perception in your target audience. Identify your metrics, what is important for you to measure. Recognition? Positive or negative feedback? Understand the inside: Understand the internal

You may have heard of cookies before, it may have possible been in a browser option to “delete cookies” or in a pop-up warning you that a website stores your cookies. But what does this mean? Who is the invisible monster stealing cookies from your jar? Or is he placing them in your jar? And in any case….what does it have to do with advertising anyway? So, here’s the rundown: cookies are small files sent from the server of a website you’re visiting to your browser (where you’re looking through now: Firefox, Safari, Chrome) that are then stored on your hard drive. These are called first-party cookies and they are typically bits of information that are used to enhance your browsing experience like time zone, shopping carts, and location. When you visit a website that originally sent a cookie to your computer, your computer will send that cookie back to the site and it will recognize you, your settings, previous purchases etc. Third-party cookies may interest us as advertisers a