Adverting today 777

So you’ve decided to launch an online campaign in the world’s largest social media platform, good for you! With a pretty self-explanatory interface, we want to go over some of Facebook’s most common acronyms you might run into while setting up your campaign . CPA: Cost-Per-Action, this means you will be choosing an action you want a user to perform ahead of time and will only pay Facebook when that action is completed, like signing up for a newsletter or downloading an app. CPC: On Facebook, a cost-per-click means that you will pay only when a user clicks on an ad. This used to mean when they would click anywhere on the ad but now Facebook allows for more specific clicking parameters to be set, like if a user clicks on a call-to-action button, to visit a webpage or view more videos, etc. CPL: CPL means Cost Per Like, specifically per like of your webpage. If you’re trying to boost likes on your page in order to build a following, this is a great model for your Facebook ...

CPM refers to a cost per thousand impressions, or per thousand times the ad is viewed or on display. This online advertising pricing structure is most commonly used with display ads and is an important metric to keep in mind. This pricing structure is particularly favorable with display ads that are image oriented, like banner advertisements. If you are a publisher of ad space, i.e. you have a website and are looking to display ads in order to make money off of your page, then CPM advertising is a good idea to look into because all you need is to ensure traffic to your site. It is not up to you to make sure the users either click on the ad or engage with it in anyway for you to be paid (like with CPC or CPA ad pricing structures.) If you are an advertiser, you may be thinking that CPM isn’t worth it for you. Not so fast, if you have an ecommerce business, then CPM can be useful for you. CPM advertising can be useful for launching a brand campaign, in other words, for incre...