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Four Tips for Designing a Creative Mobile Ad


With our phones in our hands at all times, texting, talking, using social media and many other apps, it is important that the modern advertiser tap into this nearly always-available market of consumers. As audiences become more and more familiar with apps, we want to leave with some tips for designing creative mobile ads that are sure to catch users’ attentions!
  1. Design for Your Audience: Know your target. Know that there is a person on their phone watching your ad, make your message understood in a creative way and add an understandable call to action that will not frustrate the user and that will drive the user to click your ad.
  2. Optimize for Mobile Environment: typically, simply turning your online ad into a mobile ad will not work. Redesign your ad for the small screen, make sure it has enough clickable space. Try thinking about the other movements a phone has, like titling, shaking, and swiping and consider incorporating them into your ad if they make sense (not if it’s completely random).
  3. Make Ads Relevant to their Context: Users are used to content that is tailored to them. 78% of users report they would be happy to receive ad content that is personalized to their needs. Consider specializing your ads to your location, to the weather and time. Like a restaurant owner might want to send out breakfast specials in the morning and happy hour specials during rush hour.
  4. Content Quality: Make sure that a poorly though-out ad does not leave users with a negative experience. Make sure your ad loads well, make sure it doesn’t obscure screen content or is irrelevant. Make sure your ad copy displays your value proposition in few words allowing you to use the right balance of video, images or animation to engage your consumer and get them to click through!

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