Four Tips for Designing a Creative Mobile Ad

With our phones in our hands at all times, texting, talking, using social media and many other apps, it is important that the modern advertiser tap into this nearly always-available market of consumers. As audiences become more and more familiar with apps, we want to leave with some tips for designing creative mobile ads that are sure to catch users’ attentions!

Design for Your Audience: Know your target. Know that there is a person on their phone watching your ad, make your message understood in a creative way and add an understandable call to action that will not frustrate the user and that will drive the user to click your ad.
Optimize for Mobile Environment: typically, simply turning your online ad into a mobile ad will not work. Redesign your ad for the small screen, make sure it has enough clickable space. Try thinking about the other movements a phone has, like titling, shaking, and swiping and consider incorporating them into your ad if they make sense (not if it’s completely random).
Make Ads Relevant to their Context: Users are used to content that is tailored to them. 78% of users report they would be happy to receive ad content that is personalized to their needs. Consider specializing your ads to your location, to the weather and time. Like a restaurant owner might want to send out breakfast specials in the morning and happy hour specials during rush hour.
Content Quality: Make sure that a poorly though-out ad does not leave users with a negative experience. Make sure your ad loads well, make sure it doesn’t obscure screen content or is irrelevant. Make sure your ad copy displays your value proposition in few words allowing you to use the right balance of video, images or animation to engage your consumer and get them to click through!

Comentarios

Entradas populares de este blog

How to choose a DSP programmatic?

Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1. INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2. TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3. DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction. 4. ...

6 Steps to Leverage Brand Perception

You may have heard experts talk about brand perception or maybe you remember an old college class you took that talked about how important brand perception can be for your business. Brand perception is indubitably an important part of getting your business to work once it’s on it’s feet. It has to do with how consumers identify and connect with your brand based on sensory stimulants and past experiences and interactions with it. It’s important to make sure that this is a positive experience for your customers, this will help to build word-of-mouth (one of the most important methods of organic advertising) and brand loyalty. We would like to share with you 6 steps to help manage your companies brand perception and use it to your advantage. Measure: Get the right tools to measure brand perception in your target audience. Identify your metrics, what is important for you to measure. Recognition? Positive or negative feedback? Understand the inside: Understand the internal ...

Seven types of Brand Perception

Brand perception is an essential element to your business’s success. A brand is the personality of your company, everything from its name and design to its mission and products. Brand perception is a consumer’s experience with the brand, the impression all these different aspects of the company has left on them based on sensory information and experiences. Below we’d like to highlight the 7 types of brand perception your consumer may have of your business. Visual: This is perhaps the consumer’s first interaction with your brand, it measures the visual appeal including its design elements, products and services. Quality: How well does the product fit the needs of your consumer. Is it durable, is it made with quality ingredients, is it useful and is it designed in such a way that it is usable. Value: Value compares the quality of the product with its price. Consumer perception of value can go either way, with consumers preferring to buy low-quality items because th...

Adverting today 777

Buscar este blog