Programmatic is on the Rise: Here are 4 Reasons Why

With 85% of advertisers and 72% of publishers using some kind of programmatic advertising, it is a reality that is becoming difficult to ignore. This automated process of buying and selling digital ad space may be difficult to understand, but with a little effort and some research, it could become the next great investment for your business. If you’re not convinced yet, we’d like to leave you with a list of some of the top benefits of programmatic.

Data: Using programmatic will allow you to take advantage of the partnerships these platforms form with data providers, allowing you to have a much wider breadth of user data at your disposal than buyers of a single network can offer you. Some platforms will also typically allow you to upload your own customer data from a data management platform.

Targeted Advertising: It is to be expected that with a greater amount of data comes a more highly-specified targeting capability. Better targeting means more personalized ads which leads to more clicks and conversions on your web page.

High-Quality Inventory: Some programmatic platforms, like DSP programmatic have access to the highest-quality and the most popular networks for ad exchange. Some DSPs may have access to more premium networks than others, so it is important to investigate each DSP’s reach and access before making a decision.

Efficiency: Lastly, programmatic platforms are a DSPs, exchanges or a variety of other networks that allow you to manage all of your campaigns and make adjustments via one, single dashboard.

Digital ad spend is trending toward programmatic, it may be worth looking into now before you find yourself behind the curve!

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