What Does the Future Hold for Mobile Advertising?

Mobile advertising is the digital advertising industry’s rising star. As mobile use become more frequent and the internet technologies available for mobile become more sophisticated, advertisers are quickly rising to take a piece of the mobile advertising pie before the market become too saturated. Mobile app advertising spend is suspected to reach 232.34 billion dollars in the US by the end of this year.

Today, mobile users are spending more and more time within apps. Casual games and short-video apps are the most common among mobile users whose behavior also indicates a lower tolerance to low-quality advertisements. Users do not respond to static or banner ads the way they once did. There has been an increase in rewarded video ads between levels in games. A particularly interesting piece of data is that mobile advertising saw a 37% increase in CTR when they adopted in-app playable ads.

Creating higher-quality ads that really make sense is the future for mobile, if you want to capture and maintain user interest. But making sure that you are displaying your ads within profitable app spaces is also important. Basically, regardless of advertising, the drivers of the mobile app industry in terms of consumer spend will come from gaming, e-commerce, and entertainment apps. Studies show that worldwide app store spending will grow 5 times as fast as the global economy in 2019.

It is estimated that 60% of apps will monetize through in-app monetization services in 2019. This means that competition for that ad space will get more and more fierce. As this happens, there is an opportunity for professional in-app supply platforms to step up their game and offer quality and refined services to allow advertisers and app developers alike achieve their monetization goals.

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