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With the digital world increasingly full of content, creating a mobile advertising campaign can be a huge challenge. However, today we want to give you some tips with which you will know how to promote a successful mobile performance advertising campaign in 2019 Define perfectly your goals If you do a good job and you get the necessary information about your target customers and what catches their attention when they use their mobile devices, then you can perfectly define your goals. Step 1, complete! Choose the correct DSP company As has been happening for some time, the key to having a successful advertising campaign is choosing the right DSP company and giving you the best features. This is how you can get better performances and, therefore, results. Step 2, ready! Change if is necessary If you notice that your advertising campaign is not working, never be afraid to change it, since not only it is possible, but it will also avoid stress and greater losses of money. ...

Advertising in 2019 will be a challenge after a 2018 full of novelties in the digital world. Facebook and Instagram gained a lot of ground thanks to the Stories, but that does not mean just turning to it. 2019 will be a challenging year! But still, we will give you some keys to know how to advertise in 2019 Take advantage of the massive social networks Facebook, Instagram, and other social networks are innovating more and more in the field of advertising. That's why you have to take advantage of them in 2019. You have to keep in mind each update, do your advertising following the proper guidelines given by the social network provider. Use your voice Since 2019 will be the peak of voice searches thanks to attendees such as Alexa and Siri, it will be the beginning of a new era for advertising. How will you modify your way of advertising to appear first in Siri searches?

There is a wide range of demand side platform companies in the market and each of them has its pros and cons. However, when choosing the one, you must consider what makes that company different from another and what it will contribute to your business. That's why we present 3 features of every good company of Demand Side Platform must have: Inventory The scope and quality of the inventory are marked by many DSPs as one of the main advantages. However, the volume of inventory itself should not be something defining, but rather check which DSP company has an exchange or a specific inventory that you would like to access. Technology A Demand Side Platform Company with technology regarding predictive mathematics and artificial intelligence will guarantee a better economic performance of your campaign. Third-parties data DSP companies that offer third-parties data achieve more efficient campaigns. In addition, their systems are automatically optimized because they have an...

Defining your key clients is an arduous but necessary process to successfully advertise. This is key to the success of an entire campaign and doing it badly would mean losing a lot of money, time and even ruining the launch of a good or a new product. That's why today we'll give you some tips to define your   key client. Why define a key client? When a company starts to grow, it is necessary to discover with which client the expected growth will be achieved. Only a good knowledge of the customer, what their needs are and taking into account who is the buyer and decision maker, who acts to obtain a benefit to their company, will help in your growth objectives. Your goal would only be met if you know your key customer well, who will be the one that will help you grow. Your objective as a supplier of goods or services is to cover the needs of the client. With a correct segmentation of your clients, you will know what efforts and what actions you must do to satisfy thei...

Imagine that you are promoting a mobile marketing campaign for your business and start earning a good amount of money. Finally, you have managed to recover the investment and finally start seeing profits! However, suddenly you discover that the revenues of your mobile marketing campaign begin to fall, first slowly and then abruptly. You can’t allow that to happen! In this article, we will tell you the 4 reasons why your campaign may have started to fail. 1.       The size factor You may have correctly placed advertising sizes for your mobile campaign, but the digital world is in constant change and the correct size today is the wrong size tomorrow. You must take into account the constant changes that are going around the digital world so that the algorithms do not dismiss you for not meeting the minimum requirements or the clients simply stop choosing you. 2.       Payment delays, a nightmare that affects the entire camp...

  The mobile advertising field has become more and more reliable and for many years; companies and brands have been reaching their goals in a short period of time, that’s why we have the best mobile performance campaigns for you: IKEA T his campaign is one of the most outstanding campaigns. IKEA decided to create an application that would inform people about the sizes of the furniture and household items with the purpose of satisfying the immediate needs of its public. Gordon’s Gin T he aim of this campaign was to introduce a new tinned drink that included tonic and gin. Basically, this campaign was based on accessing to customers data and identify travelers over 18 years old.      The Lenz – Gorillaz App This is another interesting idea for mobile performance campaigns. The campaign was about promoting their album using mobile technology, augmented reality and geolocation. They created an application that made available more than 500 virtual loc...

The programmatic purchase knows the needs of an immediate public. Demand Side Plarform companies take this service and spread to the world. Here are some of the advantages of hiring a Demand Side Platform Company: 1.        It offers the purchase of digital spaces: This process means the acquisition of the space related to our target and with the highest bid. 2.        It generates specific audiences: Thanks to all the compiled data and information, the audience is classified; it represents a reduction in costs and causes a greater impact. 3.        It offers quality optimizations: Companies offer great opportunities of optimizations; depending on the performance of the campaign, some sites can be discarded for their high costs or some strategies are enhanced for their higher results. 4.        Specific user knowledge: Thanks to the information, companies ...

                  Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1.        INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2.        TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3.        DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction.   4.   ...