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3 reasons why your mobile performance campaigns are failing


Imagine that you are promoting a mobile marketing campaign for your business and start earning a good amount of money. Finally, you have managed to recover the investment and finally start seeing profits!

However, suddenly you discover that the revenues of your mobile marketing campaign begin to fall, first slowly and then abruptly.
You can’t allow that to happen! In this article, we will tell you the 4 reasons why your campaign may have started to fail.

1.      The size factor

You may have correctly placed advertising sizes for your mobile campaign, but the digital world is in constant change and the correct size today is the wrong size tomorrow.
You must take into account the constant changes that are going around the digital world so that the algorithms do not dismiss you for not meeting the minimum requirements or the clients simply stop choosing you.

2.      Payment delays, a nightmare that affects the entire campaign

It may happen that due to different factors the payments you must make for your ads are delayed. This happens when the credit card is overdrawn or out of funds due to unexpected expenses and may pose a risk to the success of your campaign.
That's when the payments are delayed, so the tool you use will not only deactivate your ads but in many cases will affect your reach to the right audience.
The solution is simple, allocate an exclusive credit card for ads and monitors its credit line to avoid this nightmare.

3.      Use of trends that no longer work

If you are in marketing for some time, it is likely that you have noticed certain changes recently. The most notable of these is that users increasingly gain more power to decide what they want to see.
You must be aware of everything that surrounds the world of mobile marketing to know what users prefer and what changes are being generated so that customers can choose your ads as a part of what they want to see.

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