Imagine that you are promoting a mobile marketing campaign for your business and start earning a good amount of money.
Finally, you have managed to recover the investment and finally start seeing
profits!
However, suddenly you discover that the
revenues of your mobile marketing campaign begin to fall, first slowly and then
abruptly.
You can’t allow that to happen! In this
article, we will tell you the 4 reasons why your campaign may have started to
fail.
1. The size factor
You may have correctly placed advertising
sizes for your mobile campaign, but the digital world is in constant change and
the correct size today is the wrong size tomorrow.
You must take into account the constant
changes that are going around the digital world so that the algorithms do not
dismiss you for not meeting the minimum requirements or the clients simply stop
choosing you.
2. Payment delays, a nightmare that affects the entire campaign
It may happen that due to different factors
the payments you must make for your ads are delayed. This happens when the
credit card is overdrawn or out of funds due to unexpected expenses and may
pose a risk to the success of your campaign.
That's when the payments are delayed, so the
tool you use will not only deactivate your ads but in many cases will affect
your reach to the right audience.
The solution is simple, allocate an exclusive
credit card for ads and monitors its credit line to avoid this nightmare.
3. Use of trends that no longer work
If you are in marketing for some time, it is
likely that you have noticed certain changes recently. The most notable of
these is that users increasingly gain more power to decide what they want to
see.
You must be aware of
everything that surrounds the world of mobile marketing to know what users
prefer and what changes are being generated so that customers can choose your
ads as a part of what they want to see.
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