How to advertise better: the key is define your key clients

Defining your key clients is an arduous but necessary process to successfully advertise. This is key to the success of an entire campaign and doing it badly would mean losing a lot of money, time and even ruining the launch of a good or a new product. That's why today we'll give you some tips to define your key client.

Why define a key client?

When a company starts to grow, it is necessary to discover with which client the expected growth will be achieved. Only a good knowledge of the customer, what their needs are and taking into account who is the buyer and decision maker, who acts to obtain a benefit to their company, will help in your growth objectives.

Your goal would only be met if you know your key customer well, who will be the one that will help you grow. Your objective as a supplier of goods or services is to cover the needs of the client.

With a correct segmentation of your clients, you will know what efforts and what actions you must do to satisfy their needs, as well as tell you who the key customer is, with who you can strengthen your business growth.

How to define the key customer?

Simple! You have to ask yourself only three questions:

1. Who are your current clients?: Write the characteristics they share and common problems.

2. Who benefits from your product ?: write the profile of people who buy your product.

3. What kind of client do you find most comfortable, that is, what profile do you prefer?

Already with those questions answered, you are in the way to advertise better.

Comentarios

Entradas populares de este blog

How to choose a DSP programmatic?

Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1. INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2. TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3. DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction. 4. ...

6 Steps to Leverage Brand Perception

You may have heard experts talk about brand perception or maybe you remember an old college class you took that talked about how important brand perception can be for your business. Brand perception is indubitably an important part of getting your business to work once it’s on it’s feet. It has to do with how consumers identify and connect with your brand based on sensory stimulants and past experiences and interactions with it. It’s important to make sure that this is a positive experience for your customers, this will help to build word-of-mouth (one of the most important methods of organic advertising) and brand loyalty. We would like to share with you 6 steps to help manage your companies brand perception and use it to your advantage. Measure: Get the right tools to measure brand perception in your target audience. Identify your metrics, what is important for you to measure. Recognition? Positive or negative feedback? Understand the inside: Understand the internal ...

The Difference between Brand Perception, Recognition, and Awareness

When it comes to branding , there are many key words to know and understand. Sometimes they can seem so similar that it’s hard to tell the difference between them. We’d like to clarify the differences between brand perception , recognition and awareness referred to your business. Perception: We can define brand perception as the impression a brand leaves on a consumer based on sensory information and their experiences and interactions with it. An experience of a brand can take many shapes, anything from having a conversation with a friend about the brand, past purchase experiences, or watching an advertisement. Brand perception can be positive, negative, or neutral, it is important to build a positive brand perception with your consumer and a relationship of trust in order to build brand loyalty. Recognition: Recognition takes brand perception one step further. and should be considered an integral part of your marketing and advertising strategy. It is the first stage in d...

Adverting today 777

Buscar este blog