Ir al contenido principal

How to drive a successful mobile performance advertising campaign in 2019


With the digital world increasingly full of content, creating a mobile advertising campaign can be a huge challenge. However, today we want to give you some tips with which you will know how to promote a successful mobile performance advertising campaign in 2019

Define perfectly your goals

If you do a good job and you get the necessary information about your target customers and what catches their attention when they use their mobile devices, then you can perfectly define your goals. Step 1, complete!

Choose the correct DSP company

As has been happening for some time, the key to having a successful advertising campaign is choosing the right DSP company and giving you the best features. This is how you can get better performances and, therefore, results. Step 2, ready!

Change if is necessary

If you notice that your advertising campaign is not working, never be afraid to change it, since not only it is possible, but it will also avoid stress and greater losses of money.

Comentarios

Entradas populares de este blog

How to choose a DSP programmatic?

                  Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1.        INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2.        TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3.        DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction.   4.   ...

6 Steps to Leverage Brand Perception

You may have heard experts talk about brand perception or maybe you remember an old college class you took that talked about how important brand perception can be for your business. Brand perception is indubitably an important part of getting your business to work once it’s on it’s feet. It has to do with how consumers identify and connect with your brand based on sensory stimulants and past experiences and interactions with it. It’s important to make sure that this is a positive experience for your customers, this will help to build word-of-mouth (one of the most important methods of organic advertising) and brand loyalty. We would like to share with you 6 steps to help manage your companies brand perception and use it to your advantage. Measure: Get the right tools to measure brand perception in your target audience. Identify your metrics, what is important for you to measure. Recognition? Positive or negative feedback? Understand the inside: Understand the internal ...

Seven types of Brand Perception

Brand perception is an essential element to your business’s success. A brand is the personality of your company, everything from its name and design to its mission and products. Brand perception is a consumer’s experience with the brand, the impression all these different aspects of the company has left on them based on sensory information and experiences. Below we’d like to highlight the 7 types of brand perception your consumer may have of your business. Visual: This is perhaps the consumer’s first interaction with your brand, it measures the visual appeal including its design elements, products and services. Quality: How well does the product fit the needs of your consumer. Is it durable, is it made with quality ingredients, is it useful and is it designed in such a way that it is usable. Value: Value compares the quality of the product with its price. Consumer perception of value can go either way, with consumers preferring to buy low-quality items because th...