Three features of every good company of Demand Side Platform has to have

There is a wide range of demand side platform companies in the market and each of them has its pros and cons. However, when choosing the one, you must consider what makes that company different from another and what it will contribute to your business. That's why we present 3 features of every good company of Demand Side Platform must have:

Inventory

The scope and quality of the inventory are marked by many DSPs as one of the main advantages. However, the volume of inventory itself should not be something defining, but rather check which DSP company has an exchange or a specific inventory that you would like to access.

Technology

A Demand Side Platform Company with technology regarding predictive mathematics and artificial intelligence will guarantee a better economic performance of your campaign.

Third-parties data

DSP companies that offer third-parties data achieve more efficient campaigns. In addition, their systems are automatically optimized because they have an automatic learning system.

Comentarios

Entradas populares de este blog

How to choose a DSP programmatic?

Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1. INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2. TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3. DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction. 4. ...

6 Steps to Leverage Brand Perception

You may have heard experts talk about brand perception or maybe you remember an old college class you took that talked about how important brand perception can be for your business. Brand perception is indubitably an important part of getting your business to work once it’s on it’s feet. It has to do with how consumers identify and connect with your brand based on sensory stimulants and past experiences and interactions with it. It’s important to make sure that this is a positive experience for your customers, this will help to build word-of-mouth (one of the most important methods of organic advertising) and brand loyalty. We would like to share with you 6 steps to help manage your companies brand perception and use it to your advantage. Measure: Get the right tools to measure brand perception in your target audience. Identify your metrics, what is important for you to measure. Recognition? Positive or negative feedback? Understand the inside: Understand the internal ...

Seven types of Brand Perception

Brand perception is an essential element to your business’s success. A brand is the personality of your company, everything from its name and design to its mission and products. Brand perception is a consumer’s experience with the brand, the impression all these different aspects of the company has left on them based on sensory information and experiences. Below we’d like to highlight the 7 types of brand perception your consumer may have of your business. Visual: This is perhaps the consumer’s first interaction with your brand, it measures the visual appeal including its design elements, products and services. Quality: How well does the product fit the needs of your consumer. Is it durable, is it made with quality ingredients, is it useful and is it designed in such a way that it is usable. Value: Value compares the quality of the product with its price. Consumer perception of value can go either way, with consumers preferring to buy low-quality items because th...

Adverting today 777

Buscar este blog