The best mobile performance campaigns

The mobile advertising field has become more and more reliable and for many years; companies and brands have been reaching their goals in a short period of time, that’s why we have the best mobile performance campaigns for you:

IKEA

This campaign is one of the most outstanding campaigns. IKEA decided to create an application that would inform people about the sizes of the furniture and household items with the purpose of satisfying the immediate needs of its public.

Gordon’s Gin

The aim of this campaign was to introduce a new tinned drink that included tonic and gin. Basically, this campaign was based on accessing to customers data and identify travelers over 18 years old.

The Lenz – Gorillaz App

This is another interesting idea for mobile performance campaigns. The campaign was about promoting their album using mobile technology, augmented reality and geolocation. They created an application that made available more than 500 virtual location of the band. Their fans could listen their new album in each house.

Most of mobile campaigns are carried out by experts in marketing. Thanks to this, many brands are betting on this new advertising alternative, leaving a clear evidence of their productivity.

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