The best mobile performance campaigns

The mobile advertising field has become more and more reliable and for many years; companies and brands have been reaching their goals in a short period of time, that’s why we have the best mobile performance campaigns for you:

IKEA

This campaign is one of the most outstanding campaigns. IKEA decided to create an application that would inform people about the sizes of the furniture and household items with the purpose of satisfying the immediate needs of its public.

Gordon’s Gin

The aim of this campaign was to introduce a new tinned drink that included tonic and gin. Basically, this campaign was based on accessing to customers data and identify travelers over 18 years old.

The Lenz – Gorillaz App

This is another interesting idea for mobile performance campaigns. The campaign was about promoting their album using mobile technology, augmented reality and geolocation. They created an application that made available more than 500 virtual location of the band. Their fans could listen their new album in each house.

Most of mobile campaigns are carried out by experts in marketing. Thanks to this, many brands are betting on this new advertising alternative, leaving a clear evidence of their productivity.

Comentarios

Entradas populares de este blog

The Difference between Brand Perception, Recognition, and Awareness

When it comes to branding , there are many key words to know and understand. Sometimes they can seem so similar that it’s hard to tell the difference between them. We’d like to clarify the differences between brand perception , recognition and awareness referred to your business. Perception: We can define brand perception as the impression a brand leaves on a consumer based on sensory information and their experiences and interactions with it. An experience of a brand can take many shapes, anything from having a conversation with a friend about the brand, past purchase experiences, or watching an advertisement. Brand perception can be positive, negative, or neutral, it is important to build a positive brand perception with your consumer and a relationship of trust in order to build brand loyalty. Recognition: Recognition takes brand perception one step further. and should be considered an integral part of your marketing and advertising strategy. It is the first stage in d...

How to choose a DSP programmatic?

Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1. INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2. TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3. DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction. 4. ...

Seven types of Brand Perception

Brand perception is an essential element to your business’s success. A brand is the personality of your company, everything from its name and design to its mission and products. Brand perception is a consumer’s experience with the brand, the impression all these different aspects of the company has left on them based on sensory information and experiences. Below we’d like to highlight the 7 types of brand perception your consumer may have of your business. Visual: This is perhaps the consumer’s first interaction with your brand, it measures the visual appeal including its design elements, products and services. Quality: How well does the product fit the needs of your consumer. Is it durable, is it made with quality ingredients, is it useful and is it designed in such a way that it is usable. Value: Value compares the quality of the product with its price. Consumer perception of value can go either way, with consumers preferring to buy low-quality items because th...

Adverting today 777

Buscar este blog