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Boost Your Brand Perception in Today’s World


Although brand perception is not a new concept, the ever-changing industry propels us to explore new strategies to make sure our businesses adapt and remain competitive. Studies have shown that 83% of consumers place their trust in a product based on the recommendations and experiences of family and friends. If you think of your own experiences, you may find this to be true, like when you go to a restaurant based only on someone’s recommendation or buy a household gadget because someone told you to “trust them, it’s awesome.” Below are three ways to manage this social proof phenomenon, internally.
  1. Social Media: although it’s true that consumers don’t expect small businesses to have as strong a social media presence as large companies, the truth is that 40% of these same consumers believe it plays a huge role in the appearance of success. Studies have shown that companies with an active social media platform that are able to successfully engage with consumers are perceived to be as more successful and better positioned—therefore more trustworthy.
  2. Have An Appealing Website: Consumers link having a website to your having a company that had so much business that it needed one. If you don’t even have a website, then surely you must not have very many customers. But it is important to note that just having a site isn’t enough, it is important that that website remain visually appealing, easy to use and modern, the opposite will have a very negative effect on your consumers.
  3. Automated Phone Systems: Believe it or not but having an automated phone system actually boosts your consumer’s perception of your brand. Similar to the website, what it means is that if you need one then you must be getting a lot of phone calls.

We encourage you to try what is doable for your business and not to be afraid to expand your strategies to boost your brand perception!
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