Ir al contenido principal

Five Types of Brand Awareness


Brand awareness refers to the ability of a customer to identify your brand based on different attributes. There are different types of brand awareness, it may surprise you to know that sometime it doesn’t even have to do with the brand name itself.
  1. Brand recall: Recall refers to the unaided ability to list the names of brand based on a particular category. For instance, customers can typically name up to 7 brands in a broad category such as fast food chains.
  2. Brand Recognition: This is the aided recognition of a brand. For instance, if I show you a picture of the golden arches, it would be your ability to correctly state that it is McDonald’s, a brand of fast food restaurants.
  3. Visual Branding: Visual branding is the ability to recognize a brand from its colors, packaging, advertisements, or visual symbols independently of the brand name. Sometimes, customers will buy products based on their visual appearance rather than the product, you may have noticed this happen to you in a supermarket.
  4. Top of Mind: This category of brand awareness refers to the very first brand that comes to mind when asked about a specific category. For instance if you were to ask a consumer to name their favorite soda or cereal.
Brand Dominance: Brand dominance typically reflects a strong hold within an entire market’s perception and not just one customer. It is when  a customer cannot recall any other brand names except yours when asked to name brands in a particular category.
Etiquetas:

Comentarios

Publicar un comentario

Entradas populares de este blog

How to choose a DSP programmatic?

                  Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1.        INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2.        TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3.        DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction.   4.        COST : DSPs charge variable fees. Most of them are between 10% and 30% above the actual cost traffic. It is important to know whether it is charged on a CPI or CPC. 5.        SUPP
Publicar un comentario
Leer más

Four Tips for Designing a Creative Mobile Ad

With our phones in our hands at all times, texting, talking, using social media and many other apps, it is important that the modern advertiser tap into this nearly always-available market of consumers. As audiences become more and more familiar with apps, we want to leave with some tips for designing creative mobile ads that are sure to catch users’ attentions! Design for Your Audience: Know your target. Know that there is a person on their phone watching your ad, make your message understood in a creative way and add an understandable call to action that will not frustrate the user and that will drive the user to click your ad. Optimize for Mobile Environment: typically, simply turning your online ad into a mobile ad will not work. Redesign your ad for the small screen, make sure it has enough clickable space. Try thinking about the other movements a phone has, like titling, shaking, and swiping and consider incorporating them into your ad if they make sense (not
Publicar un comentario
Leer más

Why you should give more importance to advertising branding

You can have the best customer service or a product that revolutionizes the market, but if you are forgettable (or rather if your brand is), nothing will go on wheels. To capture clients, being unique and memorable, exist adverting branding . Today we wanted to tell you why you should give more importance to advertising branding Makes a difference with the competition In a competitive world, being different is necessary for being visible or distinct. Think about how you differentiate one brand from another: The logo, the slogan, etc. People can identify your brand when your brand has an identity even if other people produces the same product than you. Generate a relationships with your clients Advertising branding has the objective of getting in front of users eyes, make a pleasant impression, build strong relationships, and develop demand for the brand over time. That’s the key to be in your client's life and that’s why you have to give to advertising branding the impor
Publicar un comentario
Leer más