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What You Need to Know About CPM Advertising


CPM refers to a cost per thousand impressions, or per thousand times the ad is viewed or on display. This online advertising pricing structure is most commonly used with display ads and is an important metric to keep in mind. This pricing structure is particularly favorable with display ads that are image oriented, like banner advertisements. If you are a publisher of ad space, i.e. you have a website and are looking to display ads in order to make money off of your page, then CPM advertising is a good idea to look into because all you need is to ensure traffic to your site. It is not up to you to make sure the users either click on the ad or engage with it in anyway for you to be paid (like with CPC or CPA ad pricing structures.)
If you are an advertiser, you may be thinking that CPM isn’t worth it for you. Not so fast, if you have an ecommerce business, then CPM can be useful for you. CPM advertising can be useful for launching a brand campaign, in other words, for increasing your visibility. It’s a good opportunity for you to simply put your name out there and start to increase your brand recognition and build value. It also helps to do this partnered with a relevant website, if you’re putting your CPM online campaign on a site that has a relevant audience that you’re attempting to reach out to, this can give quality and value to your brand. Do your best to pair your campaign with a relevant and high-performing website to drive traffic to your website.

CPM advertising can be a successful tool if you have certain objectives in mind, like brand recognition and driving general traffic to your webpage. Think about your goals, what your maximum bids would be and look into display management networks to manage your online campaigns.
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