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Top four Trending Types of In-App Mobile Ads


Think of where you are most likely to see mobile ads on your phone, any one of your apps are probably the first thing that comes to mind. When over 5 billion people have smartphones with apps, it’s critical not to let the opportunity to advertise within the apps slip away. Here are the top four types of mobile advertising



  1. Banner Ads: The most traditional ad format, the banner ad is usually display at the top or bottom of a page. Banner ads inside of mobile apps tend to rely on images as opposed to text, due to the limited amount of space. 
  2. Video Ads: If you use apps, you’re like to mostly remember seeing video ads. Video mobile advertising in-app reportedly delivers an engagement rate 5 times higher than other formats. The key here is to make them simple, creative and eye-catching, and make sure that the visuals and audio do not irritate the user!
  3. Native Ads: A native ad is made to look and feel like a part of the app the ad is being displayed in so that it is less intrusive. For example, Instagram ads that look like any other post show up unobtrusively and we often don’t realize right away that they are an advertisement. In some apps, the spent watching native sponsored content in apps like Instagram or Pinterest is almost the same as the time spent with editorial content. 
  4. Interstitial Ads: Interstitial mobile ads are full screen video ads that will appear at a natural app transition point like when a user has finished a game or is going to the next level. These have a high CTR and it is important to remember not to interrupt the user in the middle of an activity but to leave the app for a more natural point in their activity. 
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