Top three Uses of Branding in Advertising Campaigns

Branding is made up of all the attributes of your business; everything from name to design, its products, its target market and message. Studies have shown that creating a strong, recognizable brand that allows customers to clearly associate a level of quality, benefits, or unique factors that suite their needs is invaluable in creating a connection that eventually leads to preference and loyalty of your brand.

The goal of a company’s branding

is to establish a connection with an audience of consumers and create long-term relationships over time. A strong brand adds value to your business all throughout the beginning stages of its exposure in brand advertising campaigns. Let’s see how:

Exposure: During the initial exposure stage, it’s important to make a strong visual impact. Make sure the colors, font, and visual aspects of brand your brand are consistent with your image and identity. Are you a serious corporate brand or a hip, young business? Where is your presence most likely to be seen (on the internet or in grocery stores)? So many brands we know and love are even often recognized without their name, that’s how popular their logos have become.

Influence: Customers are more likely to buy from brands that they see becoming active as industry leaders. It gives them the sense that the brand is not only part of a large and established company but that it is developed enough to take on more roles within a community. Some ways to establish influence may be to take part in sponsoring events (like local 5k or corporate runs) and participate in community events or host charities.

Engagement: successful brand ads do not only make intellectual sense to potential consumers, but they also engage with them in meaningful ways that encourage a relationship. The way to do this may be to have a catchy slogan, like “I’m lovin’ it” or “Just do it”. Another way may be to have a memorable spokesperson like the Mr. Clean guy or the All-State man.