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Five Tips for Your Small Business’s Online Ad Campaign


You had an idea, you’re setting up your business and you want the world to know. Read our list of helpful tips that can aid in boost the success of your online advertising strategies!



  1. Define Your Business Goals: At the offset, it’s important to set goals for your business. What do you want to achieve, what are your expected sales? It is equally important to define online advertising goals, how far do you expect a certain campaign to take you? What metrics can you track in order to measure your successes? New visits, sales, clicks, view, engagements, etc.
  2. Use Social Media: Use social media. It’s difficult to find businesses who don’t sport the Instagram, Facebook, Twitter and Pinterest logos at the bottom of their page—and with good reason. Users spend a heavy portion of their time on the web on social media, take the opportunity to engage with users and businesses via these platforms. Remember to keep active accounts with visually creative and interesting content to keep users interested.
  3. The Right Time: along with the previous number, it’s important to post on social media at times when users are more likely to be active. Most social media will provide you with metrics and trackers that can give you that information—so you can optimize the reach each post!
  4. Create a Budget: Make a budget for yourself and stick to it. Online advertising strategies allow you to pay per campaigns, per clicks, per views, and in many other ways. Give yourself a test amount for an initial campaign and see how many clicks or views it gets you—that way you can plan your budget smartly. Make adjustments as you go along!
  5. Use E-mail Marketing Smartly: Although it is no longer a primary form of web advertising, you can still use e-mail to your advantage. Once you’ve gotten customers to sign-up for your newsletter or give you their e-mail, send them promotions and discounts to get them back on your website!
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