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Three Major Keys to Mobile Advertising Performance


Consumer data is just as available in mobile advertising as it is in other types of online advertising. Mobile advertising is a multibillion dollar industry today and it is mostly due to the wealth of information that is provided by user data that can be used to practically recreate the targeted customers. We want to provide you with three keys to success to position yourself in this ever-growing and rapidly evolving market.
  1. Technology: To begin with, there is the technology behind all the algorithms that drive media buys, from creating formulas used in performance advertising metrics to the values given to ad spaces online. Technology has also given modern mobile advertising its most useful benefit: measurability. The basically real-time tracking that can be done enables the constant ability to optimize performance by changing your campaigns based on what is working for you and what isn’t.
  2. Data: As previously discussed, digital marketing today is basically a data-driven industry. Data is your starting point and your ending point. You will use consumer data to set your targets, to tell the ad tech where you want your ads to go, you will then use the data you track and measure in terms of customer engagement to figure out how to improve your campaigns and see where to take your strategies next.
  3. Services: If you’re a media company, buying or trading, it is essential that you be the expert in the constant changes happening in the mobile advertising industry. Businesses are not necessarily interested in the specifics of how the formulas work, they tend to focus on the product or service they want to sell. By providing excellent service, you will be able to maintain value well into the future.

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