Adverting today 777

With 85% of advertisers and 72% of publishers using some kind of programmatic advertising, it is a reality that is becoming difficult to ignore. This automated process of buying and selling digital ad space may be difficult to understand, but with a little effort and some research, it could become the next great investment for your business. If you’re not convinced yet, we’d like to leave you with a list of some of the top benefits of programmatic. Data: Using programmatic will allow you to take advantage of the partnerships these platforms form with data providers, allowing you to have a much wider breadth of user data at your disposal than buyers of a single network can offer you. Some platforms will also typically allow you to upload your own customer data from a data management platform.  Targeted Advertising: It is to be expected that with a greater amount of data comes a more highly-specified targeting capability. Better targeting means more personalized a...

Think of where you are most likely to see mobile ads on your phone, any one of your apps are probably the first thing that comes to mind. When over 5 billion people have smartphones with apps, it’s critical not to let the opportunity to advertise within the apps slip away. Here are the top four types of mobile advertising Banner Ads: The most traditional ad format, the banner ad is usually display at the top or bottom of a page. Banner ads inside of mobile apps tend to rely on images as opposed to text, due to the limited amount of space.  Video Ads: If you use apps, you’re like to mostly remember seeing video ads. Video mobile advertising in-app reportedly delivers an engagement rate 5 times higher than other formats. The key here is to make them simple, creative and eye-catching, and make sure that the visuals and audio do not irritate the user! Native Ads: A native ad is made to look and feel like a part of the app the ad is being displayed in so that it i...