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What to Consider at the Start of your Rebranding Strategy
Making the decision to rebrand needs to be a well-thought out process. If your company has outgrown is old image and is need of an update that reflects new values and consumers, you may be thinking of recreating your brand.
Partial or Full?
One thing you may not have considered until now is whether to enter into a partial or full rebrand? A partial rebrand is the change in only certain elements of a company. This may be something like a logo change and is a much more common occurrence within companies looking to make sure their look is updated without changing any of the integral parts of their business, mission, customers or values. A partial rebrand is easier to manage than a full rebrand.
A full rebrand may occur only once or twice in a company’s lifetime given that it’s a much more risky, time-consuming and bottom-line consuming endeavor than a partial rebrand. A full rebrand may occur after some particularly bad damage has been done by bad publicity or if you’re aiming to totally retarget your business’s market. Take into consideration what your risks are and weigh them against your opportunities to help you make your decision.


Easy Does It

Once everything is set up internally. Launch your rebrand slowly. Make sure you are keeping your loyal customers in the loop with email reminders and maybe some explanations week before the launch and then keep the rest updated via your social media feeds and brand advertising later on throughout the launch.
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