Ir al contenido principal

The Pros and Cons of Device-Level Targeting


Device-level targeting refers to the segmenting of online campaigns by device type, operating system, and even model. It can be a useful tool for setting up specified and controlled targeted online advertising campaigns. In order to help you make your decision about whether or not you may be interested, we’ve made a list of some of the pros and cons of device-level targeting:
Pros
Device Usage: Besides isolating which devices are growing in usage you can also adjust your bids given when usage is highest per device. PC usage peaks by midday, while mobile PPC traffic spikes on weekends and during evening and commuter hours.
Demographics: Device-level targeting holds a wealth of demographic information specific to device usage. Tablet users tend to skew female while PC usage skew only slightly more male than female. Mobile users have a lower conversion than PC as they tend to be more impulsive and of lower value, as well as other relevant age, gender, and household income information.
Specific Messaging: Different devices have different characteristics in terms of user needs and tolerance levels when it comes to online advertising. Keying into these differences can allow you to create more specifically targeted messages.
Budget Control: Last but not least of all is the control over your budget. Segmenting by device also gives you stricter control over your budget, distributing your money exactly the way you want.
Cons
Increased Complexity: You will have to invest more time. Because you are creating separate campaigns, you will simply have more to monitor.
Data Shrinkage: A non-segmented PPC campaign is likely to get more clicks than your campaigns segmented by device. Where you might have had a 100 clicks a day in a normal campaign, your segmented campaigns may yield 50 in a PC campaign, 35 in mobile and 15 in tablet. Separately, these may give you a data pool too small to make any decisions.
Account limits: Device-level targeting is one of many, many segmenting and targeting options available to you. By beginning to create separate campaigns per device, you may reach your account limits much more quickly.

Etiquetas:

Comentarios

Publicar un comentario

Entradas populares de este blog

How to choose a DSP programmatic?

                  Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1.        INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2.        TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3.        DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction.   4.        COST : DSPs charge variable fees. Most of them are between 10% and 30% above the actual cost traffic. It is important to know whether it is charged on a CPI or CPC. 5.        SUPP
Publicar un comentario
Leer más

Four Tips for Designing a Creative Mobile Ad

With our phones in our hands at all times, texting, talking, using social media and many other apps, it is important that the modern advertiser tap into this nearly always-available market of consumers. As audiences become more and more familiar with apps, we want to leave with some tips for designing creative mobile ads that are sure to catch users’ attentions! Design for Your Audience: Know your target. Know that there is a person on their phone watching your ad, make your message understood in a creative way and add an understandable call to action that will not frustrate the user and that will drive the user to click your ad. Optimize for Mobile Environment: typically, simply turning your online ad into a mobile ad will not work. Redesign your ad for the small screen, make sure it has enough clickable space. Try thinking about the other movements a phone has, like titling, shaking, and swiping and consider incorporating them into your ad if they make sense (not
Publicar un comentario
Leer más

Why you should give more importance to advertising branding

You can have the best customer service or a product that revolutionizes the market, but if you are forgettable (or rather if your brand is), nothing will go on wheels. To capture clients, being unique and memorable, exist adverting branding . Today we wanted to tell you why you should give more importance to advertising branding Makes a difference with the competition In a competitive world, being different is necessary for being visible or distinct. Think about how you differentiate one brand from another: The logo, the slogan, etc. People can identify your brand when your brand has an identity even if other people produces the same product than you. Generate a relationships with your clients Advertising branding has the objective of getting in front of users eyes, make a pleasant impression, build strong relationships, and develop demand for the brand over time. That’s the key to be in your client's life and that’s why you have to give to advertising branding the impor
Publicar un comentario
Leer más