Ir al contenido principal

The 3 Changes Affecting the Future of Online Advertising


The fast-changing digital world can be hard to keep up with. Here are the three top recent changes set to influence the future of online advertising.
  1. Identity-Based PPC: Identity-based PPC allows advertisers to target users with the specificity of e-mail, but without blasting their inboxes and annoying the user. Users cannot unsubscribe from seeing ads. Identity-based PPC is, weirdly enough, a great way to get your content or link to go viral. While it is obviously frowned upon for a company to pay for digital content to go viral, what advertisers can do with identity-based PPC is pay an influencer who may have a specific interest in the subject of your link to share this link with his followers or connections, much like a sponsored ad.
  1. Automated Solutions: Google is automating and simplifying their system. This automation is a trend slowly popping up in all ad buying and selling programmatic across the industry. Repetitive tasks are being removed from the digital online advertising process. Essentially, automated programming may help digital marketers do their real job! Without having to focus on menial tasks and manipulation of keywords and positioning tactics, more real, creative marketing can come into play!
  1. Content Remarketing:  Content remarketing works is quite simple. You must first create high-quality content. With original and interesting content, promote selected pieces of high-performing content on different social media outlets. When these selected pieces of content bring new users to your page, tag them with a cookie so you can track their activity on your site. This will give you information that allows you to segment and filter them by activity type into different user profiles. As a result, you will be able to advertise to these users by their segment with remarketing ads more specifically designed for their consumer category and hopefully convert these leads into sales! Content remarketing is right at the crux of SEO, PPC, social and content marketing. It takes the best of all of these areas and creates a full-blown and operating online advertising strategy.


Etiquetas:

Comentarios

Publicar un comentario

Entradas populares de este blog

How to choose a DSP programmatic?

                  Most of the DSP programmatic are wide and varied. Here you have the advantages they offer and how they can increase your incomes: 1.        INVENTORY : this is one of the main advantages of many DSPs. The reason is simple, the scope and high quality of the inventory caught the attention because of the number of exchanges and traffic channels. 2.        TECHNOLOGY : Certain technological characteristics such as the quality of the algorithms influence the prediction of the economic efficiency based on static dynamic local parameters. 3.        DATA : DSPs that offer third party data achieve more efficient campaigns with higher return of the investment. The data that offer the highest performance to advertisers are those that determine the highest bid in an auction.   4.   ...
Publicar un comentario
Leer más

6 Steps to Leverage Brand Perception

You may have heard experts talk about brand perception or maybe you remember an old college class you took that talked about how important brand perception can be for your business. Brand perception is indubitably an important part of getting your business to work once it’s on it’s feet. It has to do with how consumers identify and connect with your brand based on sensory stimulants and past experiences and interactions with it. It’s important to make sure that this is a positive experience for your customers, this will help to build word-of-mouth (one of the most important methods of organic advertising) and brand loyalty. We would like to share with you 6 steps to help manage your companies brand perception and use it to your advantage. Measure: Get the right tools to measure brand perception in your target audience. Identify your metrics, what is important for you to measure. Recognition? Positive or negative feedback? Understand the inside: Understand the internal ...
Publicar un comentario
Leer más

Seven types of Brand Perception

Brand perception is an essential element to your business’s success. A brand is the personality of your company, everything from its name and design to its mission and products. Brand perception is a consumer’s experience with the brand, the impression all these different aspects of the company has left on them based on sensory information and experiences. Below we’d like to highlight the 7 types of brand perception your consumer may have of your business. Visual: This is perhaps the consumer’s first interaction with your brand, it measures the visual appeal including its design elements, products and services. Quality: How well does the product fit the needs of your consumer. Is it durable, is it made with quality ingredients, is it useful and is it designed in such a way that it is usable. Value: Value compares the quality of the product with its price. Consumer perception of value can go either way, with consumers preferring to buy low-quality items because th...
Publicar un comentario
Leer más