Making the Case for In-App Ads

There are many strategies for the monetization of a mobile app. Today, we want to make the case for in-app mobile ads and answer the question of why you should advertise with in-app ads.

To begin with, these apps are free. Users today want most of their digital consumption to be as cheap or free as possible—especially when it comes to mobile. There is a downward trend in the download of paid apps as users become less willing to spend money on applications. But, there is an upward trend on time spent in-app, with users spending 80% of their time on phones in apps and online 20% browsing mobile web pages.

While many app developers may still opt for free aps that contain in-app purchases, this isn’t a monetization strategy that works for all app types. Users are also reported to remember in-app ads at a higher rate than they remember online apps. Users are also so accustomed to seeing mobile ads, that even those who consider them an annoyance, as long as they do not disturb the essential activity of the application, they will not consider them to be too much of a disturbance.

In-app mobile ads also have different ad formats that are less intrusive and allow for a more fluid experience of the app. For instance, native ads that are designed to be placed in a less-obvious way, such as sponsored posts or videos on Instagram or interstitial ads that appear in between the levels of a game app are examples of ad types that do not intrude upon the user experience of that app.

In-app mobile ads are a tried and true method of monetizing your app, if you are just getting started with the launch of your app, consider making this at least your first choice as you go about investigating different strategies.

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