¿What are mobile performance campaigns?

To understand what mobile performance campaigns are about, it is necessary to define the term performance marketing. Performance marketing is about a process in which the advertisers and some marketing companies are involved. When the tasks and actions are completed, the advertisers finally pay for the result. The purpose is to combine creativity, innovation and strategies to grow the business.

So mobile performance marketing was born with the idea of combining the advances of technology and the demand from advertisers. Before starting any campaign, it is necessary to have in mind certain expectations from the paid media is about to use. This means that this process must produce positive results and must even exceed the investment. The importance of using applications and other methods to reach the main goal, will allow the advertiser to understand the value of the paid media. These values are vital for the process.

In addition, this process will connect the owner of the application with the user, to fulfill the necessities and also to comprehend the user journey within its own territory. This will allow to predict certain patterns related to what they like to do.

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