The Three Mary’s: Marketing, Branding and Advertising

In the universe of online publicity, there is no way we missed there three important definitions: Marketing, Branding and Advertising. Most of the people believe that is not necessary to know about branding marketing. But, ¿What is a brand without a strategy? Well, it’s simple, let’s imagine a brand as a baby. When companies are giving birth to a brand, it immediately needs training. In this case, Marketing is a series of strategies, such as the upbringing method, using methods and techniques that lead it up to the good road; Branding is how other people see the brand and Advertising is how the brand acts in the market.

To explain a little bit more about it, here is the basic definition of each word.

1. Marketing: this term means the image you are presenting to others. It has to do with how you dress, the colors, patterns and ways you choose and also you groom. It depends on the purpose you have. If you are trying to know new people you use certain colors or patterns. It’s the same patterns with a brand, you use strategies to reach the desired audience.

2. Branding: this term is important in this process. Branding means perceptions. Is the way people see you while you are using marketing strategies.

3. Advertising: this term is as important as it seems. Advertising describes your actions. You need to be connected with your brand in order people catch the message in a right way. On the other hand, if you use strategies that are not in line with the brand, you may confuse or even infuriate your audience.

In other words, these terms are linked by each other. If you use the right strategy using this terms efficiently, you will get excellent results.

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