Adverting today 777

                  As we know, DSP digital marketing has represented one of the most useful tools in programmatic purchase. The main purpose of this strategy is to create campaigns in order to catch new audiences and satisfy their necessities. In this episode, we bring to you five reasons why should you should a DSP digital marketing strategy: 1.        DSP digital marketing offers creative design: the main strategy is to create various templates for ads, in order to offer a more attractive and reliable service. 2.         DSP digital marketing o ffers real-time space buying and selling (RTB):   buying space in real-time represents a solid strategy. It guarantees transparency and good short-term results. 3.        DSP digital marketing offers measurement and creation of personalized audiences: this means segment...

                To understand what mobile performance campaigns are about, it is necessary to define the term performance marketing. Performance marketing is about a process in which the advertisers and some marketing companies are involved. When the tasks and actions are completed, the advertisers finally pay for the result. The purpose is to combine creativity, innovation and strategies to grow the business.                 So mobile performance marketing was born with the idea of combining the advances of technology and the demand from advertisers. Before starting any campaign, it is necessary to have in mind certain expectations from the paid media is about to use. This means that this process must produce positive results and must even exceed the investment. The importance of using applications and other methods to reach the m...

                In the universe of online publicity, there is no way we missed there three important definitions: Marketing, Branding and Advertising. Most of the people believe that is not necessary to know about branding marketing . But, ¿What is a brand without a strategy? Well, it’s simple, let’s imagine a brand as a baby. When companies are giving birth to a brand, it immediately needs training. In this case, Marketing is a series of strategies, such as the upbringing method, using methods and techniques that lead it up to the good road; Branding is how other people see the brand and Advertising is how the brand acts in the market.                 To explain a little bit more about it, here is the basic definition of each word. 1.        Marketing: this term means the image you are presenting ...

DPS or Demand-Side Platforms it is a new way for business to go advertising, no longer bothering the consumer, but by addressing those who are truly interested. Demand-Side Platforms (DSP) gives to advertisers all the necessary tools and information to make a targeted campaign, more efficient and more productive in the long run. So if you is wanted to know how to benefit from DSP on digital marketing, take note! First of all, advise! Of course that not all of us knew about everything, so it's important to gather all the information about DSP before investing money. If you have all the information, but you don´t understand very much, is the moment to hire a specialist to guide you on how much money to invest, how to do it, etc. The DPS must be done well and planned to perfection to achieve results, so the best way to benefit from this platform is training correctly or hiring the services of someone who has trained professionally on DPS.

You can have the best customer service or a product that revolutionizes the market, but if you are forgettable (or rather if your brand is), nothing will go on wheels. To capture clients, being unique and memorable, exist adverting branding . Today we wanted to tell you why you should give more importance to advertising branding Makes a difference with the competition In a competitive world, being different is necessary for being visible or distinct. Think about how you differentiate one brand from another: The logo, the slogan, etc. People can identify your brand when your brand has an identity even if other people produces the same product than you. Generate a relationships with your clients Advertising branding has the objective of getting in front of users eyes, make a pleasant impression, build strong relationships, and develop demand for the brand over time. That’s the key to be in your client's life and that’s why you have to give to advertising branding the impor...

Smartphones are an extension of our body and that is why the companies have to innovate more and more to get their message delivered correctly and adapted to mobile devices. If you want to create a mobile campaign or if you want to get ideas for a new mobile marketing campaign, get this 3 facts on mobile performance campaigns. 1.       Adapt to the changes Mobile campaigns are different than others, especially because of the size. If you want results, you need to adapt your ads to the mobile size. Pay attention! 2.       You needed to pay attention to the servers One of the problems of the mobile campaigns is the fact that the servers can fail and ruined all. Is a 24/7 work to see how is the server and how is the campaign is working. For this, usually not a single server is used, but several. 3.       Ask for help Sometimes, people don´t ask for help and make a lot of disasters with the campaign. If...